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This is Seth a.k.a. Loud Pinky. An all-rounded creative with 9 years experience across local agencies, entertainment, and 4As. I create culture-driven, social-first ideas across FMCG, lifestyle, fast food and services— turning trends into sharp hooks and stories people want to share.

＊Also known as a LOL support main, max-level shopaholic, Cantonese voice-over, casual song-maker, and certified Japan cuisine lover.

Creativity comes in many forms—I try most of them.

Education
2015 - 2017
Bachelor of Design ( Advertising ) | PolyU School of Design

Experiences
2017 - 2019
Associate Art Director | Medium Rare HK

2019 - 2022
Art Director | Sunnyidea HK

2022
Senior Art Director | Wunderman Thompson HK

2022 - 2023
Freelance Art Base Creative

2023 - 2025
Senior Art Director | Grey Group HK

Nov 2025 - Present
＊Working Holiday | Relocation @ Amsterdam＊

Major brand worked / working on
HSBC ( Wealth, Premier,
Premier Elite, HSBC Life,
Commercial Banking ),
Sunlife, Swire, Bifesta,
Klook, Calbee, House730,
Schweppes, Darlie, Adidas,
Oatly, PHD, YAU Beer, 7-11,
New World Harbour Race,
Hong Kong Tourism Board,
and Wheelock Properties & more.

Email
loudpinky109@gmail.com

Tel
(31) 6-858-10068