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This is Seth a.k.a. Loud Pinky. An all-rounded creative with 9 years experience across local agencies, entertainment, and 4As. I create culture-driven, social-first ideas across FMCG, lifestyle, fast food and services— turning trends into sharp hooks and stories people want to share.
＊Also known as a LOL support main, max-level shopaholic, Cantonese voice-over, casual song-maker, and certified Japan cuisine lover.
Creativity comes in many forms—I try most of them.
Education
2015 - 2017
Bachelor of Design ( Advertising ) - PolyUSchool of Design
Experiences
2017 - 2019
Associate Art Director - Medium Rare HK
I worked on campaigns for local clients such as Calbee, Bifesta, Wheelock Properties, Sun Life, Heroine Make, Swire, and Pfizer.
2019 - 2022
Art Director - Sunnyidea HK
I was responsible for integrated and social campaigns for key local and APAC clients, including Oatly, PHD (Pizza Hut Delivery), Darlie, Schweppes, YAU Beer, 7-Eleven, Adidas, DSBank, Hong Kong Tourism Board, and New World Harbour Race. I also worked on entertainment projects such as music videos and concert design materials.
2022
Senior Art Director - Wunderman Thompson HK
I was responsible for a dedicated key account for HSBC Premier, a premium banking proposition from Hong Kong's iconic HSBC brand, delivering integrated campaigns across local (Hong Kong), APAC, and regional markets.
2022 - 2023
Freelance Art Base Creative
Led pitch development and presentations for integrated and social campaigns to local agencies and 4As agencies, resulting in multiple successful account wins including House730, Samsung, and 50 Megumi.
2023 - 2025
Senior Art Director - Grey Group HK
I was responsible for a dedicated key account covering the full HSBC brand portfolio—including Wealth, Insurance, and B2B segments such as HSBC Life, Premier Elite, and Commercial Banking—delivering comprehensive creative campaigns across local (Hong Kong), APAC, regional, and global markets. I also worked on new local clients such as Klook and Seven Seas, while managing projects collaboratively with my copy partner and a team of four young creatives.
2025 - Present
*Relocation - Working Holiday ( Amsterdam )
Contributions
2025
LIA's Creative LIAisons - Mentee
Kam Fan Award - Bronze
Kam Fan Award - Merit
2024
MARKies Awards Hong Kong - Sliver
MARKies Awards Hong Kong - Finalist
2023 & 2024
MAD STARS New Star Award - HK Representative
2023
HK4As Young Kam Fan Awards - 2nd Runner Up
Major brand worked / working on
HSBC ( Wealth, Premier,
Premier Elite, HSBC Life,
Commercial Banking ),
Sunlife, Swire, Bifesta,
Klook, Calbee, House730,
Schweppes, Darlie, Adidas,
Oatly, PHD, YAU Beer, 7-11,
New World Harbour Race,
Hong Kong Tourism Board,
and Wheelock Properties & more.
Email
loudpinky109@gmail.com
Tel
(31) 6-858-10068